Founder
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Cindy is a seasoned marketer in branding and communications with Fortune 100 brands, international development, nonprofits and small business to create transformative strategy and campaigns. She started ckarma marketing in 2004 to bring cost effective and practical marketing and communications to nonprofits and businesses making a positive difference in the world. Previously, she was a strategy and client service leader for national agencies working on brands including Airtel Africa, McDonald's, Sears, Federal Express, Economic Development, and telecom.
She is passionate about the critical role that marketing communications plays has the success of any business or NGO. Communications should always create impact, raise awareness, and connect deeply with customers. She led International branding, marketing and promotions for KickStart International, a social enterprise committed to ending poverty in Africa. They launched a campaign in Kenya, Tanzania, Mali and Burkina Faso selling irrigation pumps that enable poor farmers to start businesses and be lifted from poverty to prosperity. The campaign helped increase sales over 600%, and won an International Communicator award in 2009. Cindy’s expertise includes economic development, children’s causes, education, technology, B2B, retail, manufacturing, social media and digital marketing.
She currently lives in Nairobi, Kenya and is working with an international branding agency. Her degrees are in Journalism/Business from Penn State University and Masters in International Communications/ Broadcasting from Wheaton College.
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